Top 10 reasons you should employ a digital agency rather than doing it yourself.

It does not matter what services we are talking about although there seems to be a preference to bring marketing in-house but employ commercial cleaning companies! Perhaps nobody in the office wants to clean the office kitchen but they all fancy visiting a marketing conference in Geneva on full expenses. Most companies questioned about why they chose to bring marketing in house say it is to keep costs down, to keep control or to provide work for existing staff members. Professionalism or quality does not seem to be high on the list of reasons.

There is no getting away from the fact that it’s nice to have an unlimited in-house resource for things like SEO, creative design and website development, but the reality Is that this is not an option for many companies who need to focus on their core business and don’t have the funds to splash out on this luxury.

Here are 10 reasons you should employ a digital marketing agency (or indeed any specialist business provider)rather than attempting to deliver It in-house .

1) Let the digital agency worry about staff recruitment. Employing, training, and retaining high calibre marketing staff is an expensive and time-consuming operation. Recruitment agency fees alone can run into £1,000’s Using a digital agency means it becomes their responsibility and hence problem to hire and fire staff and worry about recruitment costs.

2) Economies of scale means it can be more cost effective to employ a digital agency than sharing round a small number of digital tasks amongst the in-house team. A digital agency could be completing link building projects for 100’s of clients at once, meaning they are focus on one specific task at a time.

3) Feast or famine. Most businesses have seasonal ups and downs, either because of customer demand or the need to get work completed for media deadlines. Employing an agency enables them to increase and decrease the number of staff members working on your account to accommodate this.

4) Digital marketing is a digital agencies primary focus, whilst to a client company, it might be far down the list of priorities and not receiving the sustained attention it needs

5) Digital Agencies are continuously learning and will ensure that you follow best practices whenever possible. They attend regular events and conferences and the large agency set up means that internal sharing of knowledge benefits all clients.

6) Digital Agencies will provide a level of consistency of output that you cannot achieve internally. When your last blog article was 10 months ago, or your social posts are running out of ideas you need someone who has the tools, time and expertise to consistently produce and share information of value to your customer groups

7) Agencies will be “social” for you when you do not have the time or feel like it. Facebook, Twitter, Instagram, LinkedIn and so on. Each social network has its own rules and data-backed proof that different forms of messaging is required. This is not easy to maintain. If your company and brand need to be social, then you need our assistance.

8) Agencies are under the spotlight to provide a positive ROI on your marketing activities. Proving ROI on marketing activity is a big challenge and one of the areas that agencies endeavour to provide. If specific measurement of your ROI is what you require, engage with a digital agency and the results will speak for themselves, and if not, it will be as clear as day withing the reports.

9) Agencies will let you focus on your day job like dealing with your clients, dealing with internal staff issues, or fixing machinery. With the influx of apps, social media and do-it-yourself websites, everyone thinks they are a marketeer now! While many of us have become more adept at marketing in some way, unless it is how you make your living, concentrate on your day job, and leave the agency to focus on non-core activities such as your marketing.

10) Extra Parties! If you employ a digital marketing agency to support your marketing needs, that is at least one additional Christmas party you will be able to attend. And let us face it, an agency party is always a good party.

How is SEO helping the Ecommerce Industry?

SEO is an invaluable tool that can help any business, especially those in the eCommerce industry. SEO for ecommerce websites can be used to increase rankings on search engines like Google and Bing, generate traffic back to your site, and convert more visitors into customers. The benefits of having a strong SEO strategy are many and include increased visibility through higher rankings on search engines which leads to more organic traffic, better conversion rates with less paid advertising expenses, and increased customer loyalty by providing top-notch customer service.

These businesses are usually based on the sale of products or services over the internet, but do not have a physical store where customers can visit to make purchases in person. Ecommerce business owners that want their brand to be visible need strong SEO strategies in place for this purpose, and need to partner with a consultant who will provide them with effective eCommerce SEO services.

There are many benefits to having an SEO strategy, which is why more and more ecommerce entrepreneurs are starting to adopt them into their marketing plans. The increased traffic through organic rankings helps improve sales conversion rates, since you will generate more targeted visitors with relevant search queries who intend on making a purchase from your website instead of just visiting it out of curiosity like non-targeted visitors would do otherwise. Those companies without any form of SEO strategy may be left behind in this fast-paced industry, especially if their competitors are doing it right.

One of the most common SEO strategies used by ecommerce businesses is creating product pages with optimized titles, descriptions and images. These are important elements in getting your products ranked higher in search results since they have a direct impact on how well you rank for certain keywords, based on what’s being displayed to Google when crawling through these webpages. You can also include relevant keywords throughout the page that will help give context to potential visitors who use them during their research phase before actually making an online purchase from one of your competitors instead. If done correctly, this method alone should be enough to increase organic traffic considerably within a short period of time after having implemented it into your content marketing strategy properly.

SEO is the most important factor in the success of an ecommerce store.

SEO may be the factor that makes or breaks an ecommerce business. This is because of the sheer amount of competition there is online. There are many people who have products similar to yours, so it’s important that you have a way to stand out from your competitors and gain more organic traffic by attracting visitors with keywords that they may be using during their research phase before actually making an online purchase.

SEO for ecommerce businesses can help improve rankings on search engines through high-quality content generation, which will raise awareness of your brand name amongst consumers. This will increase conversion rates as well because once Google sees how engaged users are when visiting your website or landing page, this signals Google’s algorithm to rank you higher in the SERPs (search engine results pages).

The goal of SEO is to have your website rank higher on Google and other search engines. Ranking in top positions in search engine results pages can help an eCommerce business to thrive because the increase in traffic will also result in an increased revenue.

eCommerce SEO services and strategies used to assist ecommerce businesses to gain higher rankings on search engine include:

Optimizing website URLs and creating high quality content to be indexed by search engines.
Using keywords in product titles, descriptions and metadata tags on your ecommerce site to help with SEO efforts. This is what comes up when people look for products that you sell via a Google Search. Users will click the link from the SERPs if they are interested in buying it through your online store or not.
Ensuring consumers have an excellent mobile experience as more customers shop using their smartphones for convenience purposes.

SEO is a process and it takes time, effort and patience to see results. If you need help with any of these things, there are many digital marketing agencies that offer services for both small businesses and large corporations. These agencies and consultants offer highly effective eCommerce strategies that can help you reach your goals in no time at all, since they are well versed in all areas concerning SEO for eCommerce websites.

Reasons why SEO matter for all start-ups

You might have heard it but aren’t clear on what it means. SEO stands for search engine optimization, which involves using techniques to increase the ranking of your website in organic search results.

SEO services in Sri Lanka or anywhere else, is important for any start-up business. Your website should be your one stop shop to give people all of the information they need about what you have to offer, but it won’t do that if users can’t find it. With SEO, you are increasing your organic searchability so more potential customers will be able to discover and engage with your brand through natural language searches on Google or Bing. This means ensuring that not only does each page rank well in its targeted keywords, but also that there is enough content on the site overall that covers everything a user might want to know about your product offering.

Benefits of using SEO and Ecommerce SEO services for a start-up business.

SEO gives your business a competitive advantage.
Search engine optimization can give a start-up business the competitive edge they need to win customers over. If you can attract more organic traffic from search engines, then that means a lot of potential leads for your business and the ability to capture them at their point of interest. While a small new business may not have the resources to carry out huge marketing campaigns, they can still compete with their peers through effective SEO. As a start-up business, you may not have the budget to build and maintain an extensive website. You can still rank high in search engines through other strategies like organizing and distributing your content, building links (backlinks) and creating engaging social media posts for people to find you online. Search engine optimization has many benefits which include, attracting more organic traffic from search engines, increasing brand awareness, improving conversion rates, bringing quality visitors that convert into users or customers of your product offering.

It helps you rank higher on Google.
Search engine optimization can help you rank higher on Google because it can help you increase the number of visitors to your website and also improve their experience when they visit. By getting ranked on the first page of search engine results pages start-ups can see their website traffic increase by huge percentages.

SEO can help you get more customers by targeting keywords to find your target audience.
By targeting keywords that your audience uses in their search queries, you can get more visitors to your website and also convert them into users or customers of your product offering. You will be able to find people who are actively searching for the solution that you offer which means there is a higher chance they would want what you have to offer compared to someone getting only an ad served on social media platforms like Facebook advertising. SEO can help you increase your customers and in turn your revenue by reaching the right people at the right time. It can also help you find out which keywords your competitors are targeting and how often they rank for each of the keyword.

Provides a level playing field for start-ups.
SEO is important because it gives start-ups an opportunity to level up with big brands by giving them more visibility on search engines like Google where almost 90% of all searches originate from every day. If a start-up business wants to get ahead of its industry, then SEO should be one of their priorities when starting out in order for them to compete against bigger companies that have already established themselves as top-notch references in their respective industries and offer better opportunities and resources than new start-ups who need time to establish themselves online. By implementing Search Engine Optimization techniques such as increasing content creation frequency on social media channels, optimizing the website as well as other online platforms, setting up Google Analytics properly and making use of long-tail keywords the start-up business can be found by people. The SEO tools used today provide a lot more information than just keyword research. They also allow you to track how your competitors interact with the market which enables you identify new opportunities as well as learn from others’ mistakes while at it. This way, you can make sure that you avoid common pitfalls associated with SEO implementation but instead focus on techniques that work best for you.

You have the opportunity to grow your company’s reputation and credibility with every article published online.
Goals such as gaining credibility and growing your business can be achieved through blogging and publishing content online. Implementing a successful SEO strategy allows companies of any size gain more exposure and have their company name appear higher on search engine result pages which leads to greater brand awareness, increased traffic flow and eventually the potential for growth. In addition, you can build relationships with other businesses through your blog that also results in an increase in sales from referrals as well as introductions into new markets where they may not have had access before. Blogging is a great way to get free marketing too. This makes it easier for small start-up companies because it costs less money than traditional advertising methods such as television ads or billboards along highways.

When you invest in search engine optimization, you have the power to generate qualified leads at affordable prices, which means increased sales opportunities and better ROI. A better ROI means that you are able to invest more into your business and expand faster.

If you are in the process of starting a business, it is important to invest time and money into SEO. It might be hard for your website to rank on Google search results pages if you don’t have any backlinks or social media following yet. However, this doesn’t mean that there’s no hope. By partnering with the best SEO company in Sri Lanka you can still get started by creating content about topics relevant to your industry and building an audience around these posts through Facebook groups and other forums where people talk about similar interests as yours. With some work and persistence, you will eventually start seeing more positive feedback from customers who found your site organically rather than only those who clicked on links shared by friends or family members; which means higher conversion rates!

The Two Essential Factors for List Building for Email List Marketing

In a previous article I explained the essential system that you need to construct if you’re going to build a list for email list marketing. It was extremely simple, about as simple as they come.

As I explained, if you are looking to build a list, all you needed was qualified traffic, and website that’s capable and optimized to capture their e-mail addresses for your email marketing lists. I wasn’t trying to be funny there; I was just trying to be honest about what it takes to run a successful email marketing campaign.

List building is a really simple thing that most people really overcomplicate, and I’d like to try and detangle the process and show you just how simple it really is to succeed at direct email marketing. Now that you know the basic system, I’m going to explain the most important factors for list building for email list marketing, just as simply.

Alright, there are two main important factors when it comes to list building. Are you ready for them? Here they are- you need traffic, and you need to convert that traffic.

Once again, I am not trying to be funny here. The first thing you need is traffic to fuel your email marketing campaign. You need people coming to your website, the one that is built around capturing email lists. In general, the more traffic you get the better, for a reason that I’ll mention when I talk about conversion.

Of course you don’t just want to have anyone come to your site; you want qualified traffic- people who are interested in what you’re selling. The more of it the better, so it’s a good idea to employ a number of different strategies to drive this traffic to your site to succeed at email list marketing.

Now, all of the qualified traffic in the world isn’t going to do much of anything for you if you don’t actually convert that traffic for your email marketing lists.

Conversion is nothing more than the percent of visitors to your capture page that actually go ahead and take the action that you want them to take. If you’re tracking conversion on a sales page, you’re tracking how many people are actually buying the product compared to how many people are visiting the page. For list building purposes, your conversion rate is equal to the number of people who give you their email address relative to the number of people who just arrive at your site and then leave. Memorize this, as it is crucial for building your list for direct email marketing.

And that’s it. The most important factors to consider are your volume of qualified traffic and you conversion rate. Raise your conversion rate by tweaking your site design and a greater percent of the people you send to your site will give you their address. Increase your traffic and a large volume of people will be converted and join your list. It’s dead simple, but it’s important you understand that this is basically what list building is all about.